Having shot our first 2 campaigns outside and been open to
the elements
-10c and snow in February and showers in April |
We decided to stay in the studio for our AW campaign (and as
luck would have it, we were stuck inside when the sun shone outside).
It’s
one of the great mysteries as an outsider that you start at 8.30am, but you don’t
get a single picture until 11, but it’s this early prep that produces the
amazing photos later.
We searched high and low for a location house and couldn’t
found what we wanted, so with a little help from our neighbours who lent us
some gorgeous props we recreated some beautiful rooms against the rough
background of some back walls in the loading bay of Create – who said the world
of fashion was glamorous?
The Stylist plans the looks for the shoot and always comes with bags of gorgeous accessories.
Sarah Cresswell our wonderful photographer pulled together the campaign and with help from Claire and Kenny, ensured Malin was always looking gorgeous
Through out the day, we are constantly reviewing and checking images
It's amazing that some painted walls in an empty loading bay
can be transformed into such beautiful images
and on to our website
A big thank you to everyone including Rosie who gave us a gorgeous supper and large glass of wine at the end of the day.
Love seeing behind the scenes...it's amazing what a great stylist and photographer can achieve. Looks fab - that last patterned dress is simply gorgeous! Avril
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